Associate Director of Marketing, High School

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Associate Director of Marketing, High School plays a pivotal role in advancing one of Macmillan Learning's most storied and strategically important portfolios. Building on a legacy of excellence and market leadership in high school educational publishing, this role champions the continued growth and preeminence of our brand in an evolving landscape. The Associate Director sets a bold vision and clear strategy for how we engage teachers, support students, and strengthen our position as the preferred publishing and technology partner for school districts across the United States.

As both a strategic leader and a hands-on marketer, the Director leads divisional marketing efforts, from centralized Platform initiatives, flagship market initiatives like APSI campaigns, district and school professional development programs to innovative, AI-enabled campaigns that extend our reach and impact. They hire, mentor, and develop a high-performing team, fostering creativity, collaboration, and accountability, while also managing their own portfolio of products to model best-in-class marketing execution.

Collaborating closely with sales, editorial, and cross-functional partners, the Director uses deep knowledge of the College Board ecosystem, emerging technologies, and high school market trends to shape campaigns that resonate across disciplines. This role is not just about protecting a legacy, it's about driving innovation, scaling our influence, and ensuring BFW Publishers remains the benchmark for excellence in the high school market for years to come. This role manages other employees.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Responsibilities include, but are not limited to:

Strategic Visioning & Market Insight

• Shapes and communicates a clear, competitive vision for the High School portfolio that aligns with Macmillan Learning's overall strategy.
• Leads the discovery and application of market research to inform product development, strengthen competitive positioning, and anticipate emerging opportunities.
• Works closely with product, program management, and sales, the Director ensures marketing strategies reflect evolving classroom needs and market conditions.
• Guide long-term strategy to keep the portfolio relevant and competitive by staying ahead of high school, college preparation, and College Board trends, monitoring competitor activity, and embracing new technologies (including AI).

Leading Division Initiatives

• Serving as both a strategist and hands-on marketer, managing marketing for cross-discipline key initiatives like programmatic Platform strategy, campaigns and sales enablement strategies that model best practices in execution, measurement, and cross-functional collaboration.
• Ensures that the execution of divisional initiatives serve as a benchmark for quality, innovation, and results across the High School marketing function.
• Travel to campus, company meetings, conferences, and events as needed to support cross-discipline marketing initiatives.
• The Director of Marketing, High School may occasionally meet with key faculty, prepare/deliver presentations, and answer specific product questions to help move customers through the funnel.

Team Development & Management

• Hires, coaches, and develops high school discipline marketing managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement.
• Provide strategic direction and feedback on campaign planning while equipping the team with both core marketing skills and AI-supported processes, tools, and analytics.
• Actively promotes experimentation and knowledge sharing, ensuring the team is prepared to meet evolving market demands and to maximize the impact of AI in delivering efficient, targeted, and creative marketing.

Execution & Scaling

• Drives the planning and execution of integrated marketing campaigns that leverage organizational workflows and templates to increase speed, precision, and reach.
• Identify opportunities to reuse, adapt, and optimize campaign assets across channels and disciplines, ensuring marketing efforts are scalable, data-driven, and aligned with brand and business goals.
• Collaborating with shared services teams such as Customer Marketing, Platform Product Marketing, and Performance Marketing, the Director streamlines workflows, improves efficiency, and expands the capacity of the High School marketing function to deliver impactful campaigns at scale.

Measurement & Optimization

• Establishes and monitors KPIs to assess the effectiveness of campaigns, sales enablement efforts, and brand-building activities in the high school market.
• Interpret performance data to identify trends, uncover opportunities, and guide strategic adjustments, applying these insights to both the products they directly manage and the broader portfolio.
• Fostering a culture of measurement and learning, ensures that marketing strategies remain agile, evidence-based, and continually refined for greater impact.

Required Qualifications:

• Bachelor's Degree.
• 5+ years of experience in marketing campaign execution.
• Experience successfully communicating and presenting on complex topics to diverse stakeholders.
• Demonstrated results from thinking creatively and strategically.
• Experience working collaboratively across various department and groups.
• Ability to travel up to 10 weeks per year.
• Strong business perspective and ability to align actions and decisions with larger company strategy.
• Ability to manage conflicting priorities with objectivity and tact.
• Prior employee management and development experience.

Preferred Qualifications:

• Masters degree.
• Prior experience in K-12 (preferably high school) education, publishing, or educational technology.
• Ability to inspire and align cross-functional collaboration and support.
• Proficient in these business systems: Microsoft Office, Google Business Suite, Marketo, Asana, Salesforce, and PowerBI.
• Familiarity with AI-supported marketing workflows, tools, and analytics.
• Passion for staying on the cutting edge of emerging marketing technologies.
• Experience in designing, implementing and monitoring results from sales/marketing campaigns.

Salary Ranges: $105,000-$115,000/year for Associate Director; $115,000-$125,000/year for Director.

Exemption Status: Exempt

Physical Requirements:

This position requires long periods of concentration, sustained periods of work on laptop or computer, responding to sales or author inquiries, as well as to create marketing materials to aid in sales efforts. The director must be able to multi-task and must be able to travel occasionally, by automobile, train, and plane. The position occasionally requires lifting 35-50 lbs of books, and pushing/pulling a hand truck/dolly when setting up for sales meetings and conferences.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.