Integrated Marketing Director - Supplier/Supply Chain Services

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Summary:

In this role, you will serve as the strategic architect for marketing initiatives supporting Vizient's Supplier and Supply Chain Services portfolio, owning Go-to-Market (GTM) strategy and execution across a range of enterprise solutions. You will blend integrated marketing expertise with product marketing ownership, partnering with the Business Unit, Sales, Product, and cross-functional Marketing teams to design and execute high-impact campaigns, GTM strategies, and sales enablement programs. You will guide account-based marketing (ABM) efforts, oversee product positioning and messaging, and ensure campaigns are aligned with enterprise strategy to influence pipeline, drive buyer engagement, and deliver measurable business results that strengthen market penetration, accelerate growth, and deliver measurable business impact.

Responsibilities:

• Lead the development and execution of comprehensive GTM strategies for new and existing product lines, including segmentation, launch planning, and in-market communications.

• Define differentiated messaging and positioning tailored to diverse buyer personas, vertical markets, and business needs.

• Serve as a strategic advisor to Sales by creating high-impact enablement assets (e.g., pitch decks, ROI calculators, battle cards) and deliver training, leveraging AI to streamline asset development.

• Conduct and synthesize market, customer, and competitive intelligence to inform strategic decisions, support product roadmap discussions, and guide field strategy.

• Create sales and marketing content, including thought leadership articles, customer success stories, white papers, and solution briefs to support the buyer journey.

• Partner with the integrated marketing campaign team to align campaigns with product priorities, messaging, and positioning.

• Measure and report on the performance of product marketing initiatives, refining strategies to optimize ROI and GTM effectiveness.

• Collaborate with Product Management to prioritize features based on market demand and support launches with clear, customer-facing messaging.

• Represent product marketing in cross-functional initiatives, balancing near-term execution with long-term strategic planning.

Qualifications:

• Relevant degree in Marketing, Business, Healthcare Administration, or related field preferred; advanced degree preferred.

• 7 or more years of relevant experience required. (e.g., Integrated Marketing, Account-Based Marketing, and / or Product Marketing).

• Experience in enterprise SaaS/tech-enabled services, preferably in healthcare, data, or consultancy sectors.

• Proven success developing and executing GTM strategies that deliver measurable results.

• Strong understanding of sales cycles, buying committees, and healthcare supply chain dynamics.

• Exceptional storytelling, messaging, and executive communication skills.

• Strong analytical skills and data-driven decision-making capabilities.

• Highly organized, adaptable, and able to manage multiple initiatives simultaneously.

• Experience collaborating with cross-functional teams across Sales, Product, and Marketing.

• Willingness to travel as needed.

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Estimated Hiring Range:

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.