Associate Director, Campaign Analytics

ASSOCIATE DIRECTOR, CAMPAIGN ANALYTICS

AMP Agency is looking for a curious, thoughtful, and data-driven storyteller to join its Campaign Analytics team. We're inspired by continuous improvement and are building a best-in-class culture and capability set to drive excellence in our client work and our own ways of working.

As an Associate Director of Campaign Analytics, you'll lead campaign analytics across several client accounts, set the measurement agenda, and mentor and guide analysts to deliver accurate, executive-ready insights. You will partner closely with Media, Strategy, Creative, and Technology teams to connect brand impact to business results and to scale repeating reporting and testing frameworks. This role requires a solid foundation in media measurement, a passion for interpreting data, and the ability to both roll up your sleeves and guide a team.

Responsibilities:

Own analytics for key accounts by setting the measurement plan, defining meaningful KPIs and success criteria, and translating results into clear recommendations for technical and non-technical stakeholders.
• Translate cross-channel performance data into clear stories and recommendations that inform internal and external media decisions.
• Partner with clients to decide how success is measured by translating business objectives into KPIs, targets, decision thresholds, and a clear readout cadence.
• Collaborate with cross-functional teams to develop holistic, scalable reporting frameworks and integrated performance narratives.
• Scale experimentation across the funnel by setting hypotheses, guardrails, and success criteria, then standardizing learnings into clear next actions and subsequent test cycles.
• Provide guidance and mentorship to analysts, reviewing their work for clarity, accuracy, and strategic value.
• Support and QA campaign data by working with GTM and platform pixels/CAPI, GA4 events, offline uploads, taxonomy, and UTM standards to ensure accuracy.
• Contribute to the evolution of the analytics practice by refining best practices, templates, and approaches.
• Stay ahead of industry evolution by tracking privacy and platform changes (GDPR/CCPA, ATT, ITP, modeled conversions) and translating implications for measurement and optimization.

Qualifications:

• 5-7 years of media analytics experience in an agency or consulting environment, with a proven track record of client-facing work developing measurement strategies, overseeing technical implementations, and presenting insights through clear, compelling storytelling.
• Strong knowledge of paid social, YouTube/Video/CTV, programmatic/display, search, and retail media; fluency with CM360/DV360, TTD/Viant, Meta, and Amazon DSP/AMC. Familiarity with offline channels is a plus.
• Working knowledge of experiment design (A/B, geo tests), brand lift, incrementality, and how these complement MMM and platform attribution.
• Hands-on experience with web analytics platforms such as GA4 or Adobe Analytics.
• Working knowledge of tag management solutions (e.g., GTM) and data concepts such as granularity, joins, and data transformation preferred.
• Familiarity with media data ETL tools for joining and normalizing disparate data sets (e.g., BigQuery, Funnel.io) is a plus.
• Proficiency with data visualization tools (e.g., Power BI, Tableau, LookerStudio).
• Strong ability to synthesize performance trends, identify key drivers of results, and recommend actionable next steps.
• Demonstrated strength in plain-language communication and executive storytelling; excellent organization and multi-project management.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Experience mentoring junior team members and fostering skill development.
• Demonstrated curiosity, initiative, and a commitment to continuous learning.
• Experience developing and executing media measurement strategies for DTC, e-commerce, and CPG brands is a plus.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights-Inspired, Results-Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Job Will Remain Open Until Filled

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Purpose

The Associate Director Market Research & Analytics serves as the business leader responsible for all Market Research & Analytics services and support activities and provides leadership of the Market Research & Analytics team while providing accountability for the company's strategic goals. Primary role is to provide strategic development and program planning of all events and special projects in order to drive the achievement of budgeted revenue targets and grow the business through new value propositions, with and through a team of direct and indirect reports. The Market Research & Analytics is high visibility position responsible for the direction and management of Market Research & Analytics, including; Data Collection, Analysis, Interpretation, Application, proposal creation and delivery, and Client and Cross Functional team leadership.

Essential Job Duties and Responsibilities:

Managing Market Research & Analytics within the Sales Ecosystem

*Work closely with VP Client Services to align and prioritize Market Research & Analytics activities to support sales and EBITDA goals
*Work closely with VP Client Services / Cross Functional teams to ensure customer's expectations are met and overall business plans and strategies are achieved
*Work closely with Strategy team to collectively pull together the insights and reporting necessary to build business cases, recap current programs or support new business opportunities
*Build and manage internal cross-functional teams of subject matter experts and/or to ensure Market Research & Analytics business wins
*Present strategic frameworks for brands/categories/strategic initiatives based on a customer-centric approach that is rooted in market research, category business analysis, etc.
*Target opportunities for growth, support the development of winning proposals, and maintain opportunity momentum to expand client revenue and connectivity
*Conduct store or event checks while programs are executing to better understand the in store execution and opportunities to improve

Client and Cross Functional Leadership

*Travel to customer and client locations to participate in key meetings to obtain valuable onsite knowledge of team dynamics, and customer and client operations.
*Work with internal client and external customer to identify insights and define solutions for customers that drive brand/category/channel growth for client
*Work with Leadership and Cross Functional Teams to gather and monitor client intelligence, build client executive business relationships and resource alignment

Market Research/Analytics

*Strengthen market research and analytical skills through increased usage, obtaining training or partnering with client or Cross functional teams on best practices, new capabilities/systems or specific technology
*Ensure that all recommended program concepts and ideas are rooted in market research and solid analytics
*Manage the analysis process for current year activity to help drive development of future plans
*Determine purpose and research questions to be answered through market research by communicating with client management teams
*Collect and analyze secondary data sources to create and/or answer market research and business objectives
*Develop methodology, create surveys and administer the survey to the sample.
*Present market research findings in written and/or oral reports to client management teams

Project/Client Management and Support

*Develop project objectives by reviewing project proposals and plans, and conferring with management
*Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company
*Manage, build and maintain ongoing strategic and collaborative relationships and category management activities

Data Collection/Analysis/Interpretation/Application

*Determine and quantify primary business opportunities and key drivers by analyzing data
*Provide information for Clients, Customers, and Business Development Managers through the use of syndicated or customer-specific data sources
*Finalize all data and organizing sales story for presentation to Clients, Customers and/or Business Development Manager
*Presentation Delivery with communication of business opportunities and recommended action plans

Coaching for Results

*Observe team member behavior to identify strengths, weaknesses, and opportunities for improvement
*Balance corrective with positive feedback to ensure optimum guidance and performance improvement
*Leverage motivation as a key enabler of client performance
*Demonstrate and mentors expected service behaviors

Supervisory

*Directly manages assigned direct reports
*Hires, retains, trains, coaches, guides, directs, develops and empowers direct reports using company-wide processes, tools and resources

Supervisory Responsibilities

Direct Reports
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel and Driving are essential duties and function of this job
- Travel up to 5%

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:

- 8+ years of experience in Strategy Development, Project Management, Client Services & Managing a Team

Skills, Knowledge and Abilities

* Strong Analytical and research Skills
* Ability to research and analyze data effectively
* Track record of building and maintaining customer/client relationships
* Strong leadership ability with customers and associates
* Flexible and adaptable, able to change and alter according to changes in projects or business environment
* Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment
* Ability to create innovative business strategies that drive value and create growth
* Demonstrated ability to provide cross-functional leadership
* Must be proactive and passionate with a dedication to industry leadership
* Well-organized, detail-oriented, and able to handle a fast-paced work environment
* Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.