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Global Marketing Director

WebMD
United States, New Jersey, Newark
Sep 26, 2025
Description
Position at WebMD
MarketingDirector-MedscapeEducation(Global&US)
AboutUs
MedscapeEducation,partofWebMD,istheworld'sleadingplatformforaccreditedmedicaleducation,trustedbymillionsofhealthcareprofessionalsworldwide.Ourevidence-basedprogramsdrivemeasurableimpactonclinicalpracticeandpatientoutcomes.Asweenteranexcitingnewphaseofgrowth,wearebuildingabest-in-classmarketingfunctiontobetterserveourglobalpharmaceuticalandmedicalcommunicationspartners.
TheOpportunity
WeareseekinganexperiencedMarketingDirectortodefineandleadtheglobalmarketingstrategyforMedscapeEducationacrosstheUSandinternationalmarkets.Thisisasenior,high-visibilityrolethatcombinesstrategicvisionwithhands-onleadership.Youwillhavethemandatetobuildandscaleaglobalmarketingorganizationthatstrengthensourvalueproposition,enhancesourpositioningwithpharmaandbiotechclients,andacceleratesgrowthacrosstherapeuticareasandgeographies.
Thisisauniqueopportunitytojoinanestablished,trustedbrand-whileshapingamodern,forward-lookingmarketingfunctionwithsignificantexecutivesponsorship.
KeyResponsibilities
Leadership&TeamDevelopment
  • Build,mentor,andleadagrowingteamofmarketingprofessionalsintheUSandUK.
  • Setthestrategicdirectionandoverseeexecutionofintegratedmarketingprograms.
Strategy&Planning
  • Developandowntheglobalmarketingplan(USandex-US),aligningtocommercialgoalsandevolvingpharma/biotechmarketneeds.
  • ShapeMedscapeEducation'sgo-to-marketstrategy,brandpositioning,andclient-facingmessaging.
Partnership&Collaboration
  • Partnerwithseniorcommercialleaderstotranslatetherapeuticareaprioritiesandclientneedsintoimpactfulmarketingstrategies.
  • Collaboratewithproduct,content,andpartnershipteamstodrivemarketdifferentiation.
Brand&MarketPresence
  • Leadthedevelopmentofhigh-qualitymessaging,campaigns,andthoughtleadershipthatarticulateMedscape'svaluetoglobalpharmaandmedcommspartners.
  • Overseeourpresenceatkeyindustryevents,channels,andforumstoreinforcemarketleadership.
Innovation&Optimization
  • Introducenewtools,processes,andapproachestoenhanceefficiency,measurement,andimpact.
  • Bringaforward-thinkingperspectiveonhowMedscapeEducationengagespharmaclientsglobally.
WhatWe'reLookingFor
  • IndustryExpertise
Deepexperiencemarketingtopharmaceutical,biotech,ormedicaleducationaudiences.Understandingofmedicalaffairsishighlyadvantageous.
LeadershipExperience
  • 10+yearsinseniorB2Bhealthcare/pharmamarketingroles,includingseveralyearsinaleadershipcapacity.
  • Demonstratedsuccessbuildingorscalingglobalmarketingteamsandfunctions.
Strategic&CommercialAcumen
  • Strongtrackrecordpartneringwithcommercialorganizationstoshapestrategyanddriverevenuegrowth.
  • Provenabilitytodesignanddeliverintegratedmarketingplansthatachievemeasurableoutcomes.
Skills&Attributes
  • Excellentcommunicatorwiththeabilitytoengageseniorstakeholdersandclientsconfidently.
  • Adeptatbalancingstrategicthinkingwithoperationalexecution.
  • Experiencemanagingbudgets,planningcycles,andglobalinitiativesinmatrixedorganisations.
WhyJoinUs
AtMedscapeEducation,you'llfindthestabilityofaglobalhealthcareleadercombinedwiththeentrepreneurialenergyofateambuildingsomethingnew.Weareinvestinginmarketingasagrowthengine-andthisrolewillhavethevisibility,resources,andinfluencetomakeasignificantimpactquickly.
If you are an experienced healthcare marketing leader looking to shape a global function with real strategic influence, we would love to hear from you.
Salary Range: $120-$134k
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