New

Field Marketing Coordinator

Potbelly
vision insurance, parental leave, paid time off, 401(k)
United States, Illinois, Chicago
Oct 10, 2025
Field Marketing Coordinator Chicago, IL PAY TRANSPARENCY $60,000 - $70,000 base salary range + annual bonus potential! 100% remote in the United States Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation? What's In It For You: Competitive pay with performance-based annual raises! Medical, Dental & Vision Insurance Domestic Partnership Benefits Paid Parental Leave FSA and HSA with Employer Contribution Commuter Benefit Program Retirement Savings 401(k) WITH company match Employee Assistance Program Paid Time Off Discount Program Flexible Work Schedule Career growth opportunities If hired, you must meet and maintain all eligibility requirements to qualify Job Title: Coordinator, Field Marketing Location: Support Center (Full Remote) Department/Function: Marketing Reports to: Manager, Field Marketing Travel Requirements: Moderately (As-needed basis for events) GENERAL DESCRIPTION The Coordinator, Field Marketing, will have a general understanding of the franchisee system while also offering support to Potbelly corporate shops. This position will drive brand awareness through grassroots local marketing tactics and is responsible for creating, executing, and tracking local shop marketing plans, ensuring the proper resources are created and available for support. The Coordinator, Field Marketing, will support Potbelly's growth initiative by supporting new shop openings. The role will work with franchisees as well as new corporate shops to create grand opening celebrations and help establish Potbelly as the go-to neighborhood sandwich shop with crave-able, quality food. This position reports to the Field Marketing Manager and works cross-functionally to manage and activate the brand strategy across corporate and franchisee Potbelly shops. Potbelly looks for creative, innovative, and results-oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity, and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give exposure to all aspects of a growing business. FOCUS / RESPONSIBILITIES Field Marketing Act as liaison between field operators and the marketing team Support the execution and tracking of local shop marketing tactics and New Shop Openings Draft clear, concise marketing communications for shops based on needs Participate as needed in Ops/Franchisee meetings/activities to educate, inform, and build relationships Assist with special project needs as assigned Support Responsibilities Project & Tracker Management Maintain and improve Master Grand Opening Tracker and Franchisee Cost Trackers Share weekly Teams updates on the Master Grand Opening Tracker with agencies and vendors Maintain and update the New Shop Opening Playbook as processes and creative evolve Collaborate cross-functionally to update event process and contest rules Documentation & Organization Organize and archive key documents and creative assets; share with internal and franchisee teams for visibility Recommend and implement improvements for internal organization systems Partner with agencies and finance to compile event recaps and key learnings Document corporate and franchisee marketing costs Maintain and distribute internal meeting notes and status documents Support invoice tracking and submission Creative & Communication Support Proofread creative assets including grand opening materials, local shop requests, new templates, and press releases Assist in updating and refining radio scripts Contribute to the development of the Local Marketing Toolkit and localized strategies Strategic Input & Proactive Support Propose ideas and solutions to improve processes and marketing outcomes "Manage up" by ensuring key deadlines, milestones, and priorities are communicated Travel Travel required on an as-needed basis for new shop openings and local events Development Future development opportunities to lead new shop openings and expand responsibilities EXPERIENCE, EDUCATION AND BEHAVIORS Bachelor's Degree in Marketing or related field 3+ years of field marketing or related experience; QSR, FCR or Retail experience preferred Strong communication skills; ability to effectively convey information and present innovative ideas Demonstrated initiative, critical thinking, decision-making, and problem-solving skills Strong relationship-building and cross-functional collaboration skills Ability to influence and support franchisees and internal teams Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), and internet browser software Ability to handle confidential and sensitive information Lead and behave according to the Potbelly Values and uphold the Potbelly Way ESSENTIAL PHYSICAL FUNCTIONS** Must have the ability/stamina to work a minimum of 45 to 55 hours a week Ability to stand/walk for 10+ hours per day during marketing events. Ability to travel as needed, multiple times throughout the year. Ability to finely manipulate and key in data. Must be able to work in both warm and cool environments, indoors and outdoors. Must be able to tolerate higher levels of noise from music, customer, and employee traffic. Must be able to tolerate potential allergens: peanut products, egg, dairy, gluten, soy, seafood, and shellfish. Must be able to engage in problem-solving skills to help identify and solve potential issues in the field Must be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communications Application Deadline: We accept applications for this position until 12/31/2025. We encourage all individuals to submit their applications. Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work. We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law. Already applied? Go to TalentReef to see your application Position Information Company: Potbelly Corporate Position: Field Marketing Coordinator Status: Full Time Shift: First (Day) Req #: 10783660 Date Posted: October 10, 2025 Location: Chicago , Chicago, US, IL, 60611 Job Category: Corporate