Manager Retail Communication

Purpose & Overall Relevance for the Organization:

This role holds end-to-end responsibility for ensuring communication between back office and stores is clear, impactful, and strategic, while safeguarding store time and resources. It leads the continuous improvement of communication channels, writing, editing, and refining content on key presentations, policies, announcements, best practices, and surveys, while also planning and executing major internal events. In addition, this position plays a key role in building and managing the retail community, fostering engagement, connection, and alignment across the fleet organization.

Key Responsibilities:

• Own and manage retail communication platforms (e.g., portals, inboxes, and digital tools) to ensure all communication is delivered at a premium level, maximizing value for stores whilst safeguarding store workload.
• Develop and continuously refine communication processes, tools, and planning frameworks that enable efficient, high-quality information flow across the fleet.
• Design and execute the retail communications strategy in partnership with senior stakeholders.
• Ensure communications land strategically by aligning content with calendars of business milestones (departmental, market-wide, and store-specific) to maximize impact and avoid overload.
• Plan and project manage key internal events, including the annual Retail Sales Meeting, collaborating closely with the internal events team and senior leadership to deliver best-in-class experiences.
• Write, edit, and synthesize complex content into clear, concise, and actionable communication that resonates with store teams, incorporating regular feedback loops.
• Influence and build alignment across stakeholders, positioning retail communication as a key enabler of operational excellence.
• Support community management by creating opportunities for engagement, dialogue, and knowledge sharing across the team to strengthen connection and culture.

Key Relationships:

• Head of Stores and full fleet operations
• Retail Operations
• Internal Communications
• NAM Retail SLT
• Cross Functional partners
• Events Team

Knowledge, Skills and Abilities:

• A passion for communication with strong written, verbal, and presentation skills.
• Attention to detail paired with ability to synthesize complex information into clear, concise, and actionable messaging that resonates with diverse audiences.
• Solid understanding of retail processes.
• Strong project management and event planning skills, with proven ability to execute at scale.
• Strategic mindset with the ability to balance daily execution with long-term communication planning.
• Experience influencing without authority and building strong cross-functional relationships.
• Proficiency in MS Office Suite and system affinity.
• Comfortable working in a fast-paced, dynamic environment.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor's degree in Communications, Business, Retail Management, or related field (or equivalent combination of education and work experience).
• 3+ years of professional experience in communications and retail experience preferred.
• Ability to alternate between sitting and standing for extended periods of time
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday