Public Relations Specialist

Job Description:

Position Summary:

Responsible for executing Everwise public relations initiatives across all channels to increase the credit union's presence and standing with members, the press, relevant stakeholders, and the community overall. The incumbent must be skilled in public relations, communications, media relations, social media, event planning, sponsorship management and have a fundamental understanding of marketing. Responsibilities will include implementing Everwise's public relations strategies to support organizational goals and to grow the Everwise brand. The role will be expected to gain favorable coverage including awareness of Everwise events, community sponsorships and partnerships on social media, newspaper, radio, and television.

Requirements include the ability to think strategically, a strong work ethic and aspirations to learn and grow within the organization.

Primary Responsibilities and Duties:

• Develop connections with community organizations to strengthen Everwise's presence and partnerships.
• Plan and organize special promotions and events including community sponsorships and ensure successful promotion of these endeavors via traditional media and social media.
• Collaborate with the Marketing Team to promote Everwise products and services and community engagement via PR channels including social media.
• Develop contacts with the media (TV, radio, print, etc.). Write and issue press releases and pursue other media communications including positive story ideas.
• Develop contacts within the credit union to serve as informed spokespersons and provide media training as needed.
• Review and evaluate sponsorship and grant requests to Everwise and the Everwise Foundation and ensure proper announcement and recognition of approved projects.
• Write and disseminate internal Everwise communications aligning all communications with the Everwise Brand.
• Ensure compliance with all federal regulations related to the credit union industry
• Assume additional responsibilities as necessary for the continued growth and advancement of the marketing team and the credit union.

Knowledge/Skills:

• Strong communication skills, both written and verbal; as well as professional and creative writing abilities to engage current membership, potential members and employees.
• Sound project management skills with the ability to coordinate multiple projects in a fast-paced environment
• Proven decision making and risk management skills in monitoring and responding to social media, as well as traditional media inquiries from reporters.
• Proficient in measuring behaviors and monitoring changes in opinion, social media conversations, traditional media coverage as well as trending topics that impact the financial and credit union industry.
• Proficient in social media, MS Office, and HTML

Minimum Requirements:

• High School Diploma, GED or equivalent certification
• Bachelor's degree in communications, marketing, or related field
• Three years of public relations experience

Everwise is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.