Sales and Community Liaison

BrightSpring Health Services

United States, Kentucky, Louisville

Oct 30, 2025

Job Locations

US-KY-BOWLING GREEN

2025-177331

Line of Business

Abilis Health Plan

Position Type

Full-Time

Our Company

Abilis Health Plan

Overview

*Abilis Health Plan was formerly Signature Advantage*

Our Sales and Community Liaison is a relationship-driven field representative supporting growth, retention, and member satisfaction for Institutional Special Needs Plans (ISNP) and Institutional-Equivalent Special Needs Plans (IESNP). This role strengthens partnerships within long-term care and skilled nursing facilities by educating staff, supporting enrollment processes, planning events, and ensuring a consistent presence for current and prospective members.

Responsibilities

* Facility Engagement & Awareness

o Develop strong relationships with facility staff (social services, activities, nursing).

o Serve as the on-site expert for ISNP/IESNP plan awareness and engagement.

o Plan and execute educational and social events to promote the plan.

* Sales Support & Communication

o Collaborate with assigned Account Executive to identify opportunities for membership growth.

o Bridge communication between facility staff and Account Executive.

o Assist with scheduling resident/family appointments and follow-ups.

* Member Retention & Support

o Conduct personalized visits with current plan members to provide benefit updates and 1:1 engagement.

o Distribute educational materials and promote understanding of plan benefits.

o Support satisfaction and retention initiatives throughout the member lifecycle.

* Enrollment & Documentation

o Support the timely submission and accuracy of enrollment documents.

o Assist facility staff in understanding required forms and workflows.

* Territory Management

o Maintain a structured visit schedule across assigned facilities.

o Identify and communicate facility-specific opportunities or concerns.

* Event Planning

o Organize and host on-site events independently or in collaboration with sales team.

o Track attendance, distribute materials, and collect informal feedback.

* Reporting & Documentation

o Document visits, interactions, and outcomes in Salesforce or CRM system.

o Provide regular reporting on member touchpoints, facility activity, and event outcomes.

* Compliance & Brand Representation

o Ensure adherence to CMS guidelines related to marketing and engagement.

o Represent the plan professionally, maintaining consistent branding and message alignment.

Qualifications

High School Diploma or GED required

2-4 years of relevant experience in healthcare, long-term care, senior services, or outreach required
Associate's degree in Healthcare Administration, Social Work, Public Health, Marketing, or Gerontology preferred
Excellent interpersonal and communication skills.
Self-starter with strong organizational abilities.
Experience using CRM tools (Salesforce preferred) and Microsoft Office.
Valid driver's license and reliable transportation for facility travel.
Travel 75-100%

About our Line of Business

Abilis Health Plan, an affiliate of BrightSpring Health Services, is a Medicare Advantage Plan covering all the benefits of Original Medicare (Parts A and B) with prescription drug coverage (Part D). The Abilis Health Plan is a unique plan allowing members to enroll year-round. The plan focuses on members who meet residential requirements in participating nursing facilities. An interdisciplinary team of clinicians and innovative services allow us to meet each member's clinical needs and provide preventive, coordinated, and quality healthcare. With a dedicated nurse practitioner leading a personalized care plan, we strive to improve the health of the communities in which we serve. For more information, please visit www.abilishealth.com. Follow us on LinkedIn.

Additional Job Information