Sr. Director, Grateful Patient Giving Programs

School of Medicine

Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe. Composed of more than 2,600 faculty physicians and researchers, nearly 2,000 students, and more than 6,200 staff, the Duke University School of Medicine along with the Duke University School of Nursing, and Duke University Health System comprise Duke Health, a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Health Integrated Practice, Duke Primary Care, Duke Home Care and Hospice, Duke Health and Wellness, and multiple affiliations.

Duke Health Development and Alumni Affairs is seeking a visionary Senior Director, Grateful Patient Giving Program to lead strategy and innovation in patient-centered philanthropy.

Be You.

This role will shape and direct key initiatives, including the Honor Your Caregiver program, digital acquisition, and an omni-channel solicitation strategy with a focus on the Duke Health patient population.

This position will have key performance indicator metrics around donor acquisition, pipeline referrals, dollars raised, and cost per dollar raised. The Senior Director will be responsible for increasing acquisition of donors that results in a stronger pipeline for priority areas.

The Senior Director, Grateful Patient Giving Programs will be responsible for the strategic development, implementation, success and evaluation of grateful patient fundraising programs for Duke Health Development and Alumni Affairs (DHDAA) to improve pipeline development for School of Medicine (SOM) and Duke University Health System (DUHS) strategic fundraising priorities. The senior director will manage one exempt-level staff member to support the overall direction and strategy for supporting grateful patient giving programs.

The Senior Director, Grateful Patient Giving Programs will oversee and have direct responsibility for the key messaging to the patient audience around fundraising priorities for SOM and DUHS. This position will coordinate with SOM and DUHS communications teams to leverage cross-collaboration in storytelling and adherence to brand standards. This position will also coordinate with Duke University Health System Patient and Visitor Relations team to implement a program to honor care providers.

The Senior Director reports to the Assistant Vice President, Annual Giving & Grateful Patient Programs, helps shape strategy, high-level administrative functions, and direction for the team, and works collaboratively with colleagues in DHDAA and throughout the Duke University community to maximize financial support of SOM and DUHS.

The Senior Director will contribute to and support the overarching strategy and direction of SOM and DUHS by enhancing the donor pipeline and creating a gratifying gifting experience for grateful patients and will oversee the development of strategic messaging that enables and enhances all development efforts promoting SOM and DUHS.

Work Arrangement - Hybrid

Anticipated Pay Range - Duke University provides an annual base salary range for this position as USD $78,161.00 to USD $156,319.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work experience, education/training, and key skills; internal peer equity; as well as market and organizational considerations when extending an offer.

Your total compensation goes beyond the dollars on your paycheck. Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members.

Learn more at: https://hr.duke.edu/benefits/

DEPARTMENTAL PREFERENCES/SKILLS

Masters or other advanced degree preferred.

Understanding of grateful patient fundraising principles.

Experience working with vendors that support direct marketing, annual giving, and special campaigns.

Excellent communication skills including editing skills and compelling writer.

MINIMUM QUALIFICATIONS

Education - Bachelor's degree in communication, public relations, marketing or related field required. Masters or other advanced degree preferred.

Experience - Must have ten (10) or more years of progressive responsibility in marketing, fund raising, communications or public relations.

Requires demonstrated skill as an effective communicator and writer.

Requires a proven track record of leading successful fundraising efforts.

Successful candidate will have a demonstrated understanding of the relationship between communications and development.

OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.

Be Bold.

Work Performed

Program Management (50%)

Oversee the grateful patient giving programs for SOM and DUHS to support philanthropy and pipeline building elements.

• In collaboration with DHDAA leaders and DUHS teams, implement an Honor Your Caregiver (HYC) program utilizing healthcare philanthropy best practices and innovative strategies.
• Direct oversight for HYC patient-centered solicitation strategy and identify innovative strategies to enhance donor acquisition.
• Implement strategies for donor acquisition through mail, email and digital platforms. Develop forward-thinking digital fundraising strategies to implement industry trends in grateful patient programs.
• Develop strategies across SOM and DUHS priority areas to create an effective pipeline of grateful patient donors to provide a steady flow of prospects and donors to gift officer portfolios.
• Oversee strategies to steward and recognize SOM and DUHS donors across all levels of giving with personalized acknowledgements for donors and clinical honorees.

Strategic Initiatives (25%)

In collaboration with DHDAA teams, provide strategic direction to support patient-centered strategies, resulting in improved culture of gratitude across the health system.

• Develop innovative strategies to support special fundraising projects to build pipeline for priority areas, including but not limited to Doctors' Day, Nurses' Week, Hospital Week, and others.
• In collaboration with the Associate Vice President, DUHS, build internal relationships with clinical teams to infuse philanthropy into the patient experience.

Management (20%)

• Supervise professional staff, including directing personnel actions such as hiring, performance appraisals, promotions and transfers, and vacation schedules, among others.
• In collaboration with the Assistant Vice President, determine program fundraising goals and expectations, align and manage staff resources accordingly.
• Contribute to decisions relating to operations and budget prioritization.
• Foster an environment that rewards new ideas and risk-taking, builds confidence, encourages teamwork, celebrates current achievements and establishes clear expectations for future success.

Administrative (5%)

• Use metrics for evaluating progress and success of Grateful Patient programs based on data, such as ROI, donor retention, dollars raised and goal tracking.
• Evaluates data regularly to make strategic decisions to set and achieve goals.
• Collaborates with resources across DHDAA to leverage systems such as DADD, Salesforce, G2G, and other platforms to make data-driven decisions.

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Choose Duke.

As Senior Director, you'll shape strategies that connect patients' stories to life-changing philanthropy, apply today and make a difference that matters.