Assistant Director of Digital and Social Giving, Office of Annual Giving

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• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.

POSITION SPECIFICS

Penn State University is seeking an innovative and strategic Assistant Director of Digital and Social Giving to join the Office of Annual Giving. Reporting to the director of Annual Giving, this position will play a key role in advancing the university's digital fundraising strategies by leading initiatives that inspire broad-based donor participation. The Assistant Director will oversee signature digital fundraising events-including Penn State's GivingTuesday, THON fundraising partnerships, and Let's Grow State crowdfunding campaigns-while managing relationships with vendor partners that support online giving platforms and tools.

The ideal candidate will have experience in digital engagement, project management, and donor acquisition, with a passion for building communities of support through compelling online experiences. The Digital and Social Giving program is designed to raise funds from, and provide meaningful engagement opportunities for, alumni, friends, students, faculty and staff, and parents and families at The Pennsylvania State University.

Reporting to the Director of Annual Givingand working closely with Unit Fundraising partners, Development Communications, as well as other partners, this Assistant Director of Digital and Social Givingwill:

• Giving Days/ Crowdfunding:

  • Lead planning, execution, and evaluation of Penn State's GivingTuesday campaign, ensuring alignment with overall annual giving goals.

  • Partner with internal units and campus/college partners to develop campaign themes, messaging, and strategies that drive participation and donor engagement.

  • Manage Let's Grow States crowdfunding platform and campaign pipeline, advising faculty, staff, and student groups on best practices.

  • Provide training, coaching, and resources to campaign owners to ensure successful fundraising outcomes.

  • Track and assess campaign performance, Monitor results and provide post-event reporting and analysis.

• THON & Student Philanthropy:

  • THON is Penn State's student-run philanthropy, the largest of its kind in the world, dedicated to raising funds and awareness in the fight against childhood cancer. This position will serve as the primary liaison for THON-related digital giving initiatives, ensuring smooth coordination of online platforms, donor communications, and reporting.

• Vendor and Platform Management:

  • Serve as the primary point of contact for vendor partners that support Penn State's online giving activities, including but not limited to: Give Campus, Anthology, GiveSmart, ThankView,

  • Oversee implementation, maintenance, and optimization of online giving tools to ensure a seamless donor experience.

  • Collaborate with IT, communications, and other units to ensure platforms integrate effectively with broader advancement systems.

• Collaboration and Communication

  • Provide regular updates and recommendations to leadership on digital philanthropy trends, opportunities, and outcomes.

  • Work in close partnership with Development Communications team to support social media campaigns, student philanthropy, and young alumni initiatives.

The successful candidate will have:

• Bachelor's degree required; advanced degree preferred.

• 3 or more years of experience in fundraising, digital engagement, marketing, or related field.

• Exemplary interpersonal and communication skills;

• The ability to create and maintain an inclusive and respectful environment for all students and colleagues;

• Demonstrated success in planning and executing large-scale digital campaigns, events, or initiatives.

• Strong project management, organizational, and communication skills with the ability to manage multiple priorities and deadlines.

• Experience working with fundraising platforms, CRM systems, or digital marketing tools; Give Campus experience preferred

• Collaborative and creative thinker with a data-driven approach to problem-solving.

• Knowledge of higher education or nonprofit advancement preferred.

• A proven ability to self-motivate and work both independently and as part of a team;

• A commitment to professional development, learning, and being mentored.

For full consideration, please include Resume and Cover Letter with your application.

DDAR is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Penn State's Division of Development and Alumni Relations

If you believe in the power of higher education-and philanthropy-to shape the public good, you'll excel right here in Penn State's Division of Development and Alumni Relations (DDAR). Our organization includes more than 500 professionals engaging a community of more than 800,000 alumni who believe in the power of giving back. Across our interdisciplinary teams of fundraisers, alumni relations professionals, communicators, event planners, financial experts, and more, there is a place for you to make a difference in the lives of students and faculty while taking your own career to new heights. Learn more about us at raise.psu.edu and explore the success of our most recent campaign at greaterpennstate.psu.edu.

Building a Career and a Life at Penn State

Across all campuses and an online World Campus, our 100,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom-it's the positive impact made on communities across the globe. Penn State consistently ranks among the top academic and research universities in the world: psu.edu/this-is-penn-state/facts-and-rankings

This position is based at the University Park campus, located in State College, Pennsylvania. State College is ranked among the lowest-stress and safest small cities in the country, with excellent public schools, beautiful parks and other natural assets, and a broad range of cultural and athletic events and venues: statecollegepa.us and statecollege.com

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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