VP, Commercial - NA

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023, Electrolux North America had sales of $4.6 billion and employed more than 10,000 people.

About the Role

The Vice President, Commercial will lead a transformational mandate to build and run the commercial growth engine across our North American business. This Executive Leadership role carries enterprise-wide responsibility for channel strategy, revenue growth management (RGM), pricing, and advanced analytics, with a clear mandate to deliver measurable margin expansion and shape the future of our commercial model. As a key member of the Region North America Executive Leadership Team, the VP, Commercial reports to the Head of Region NA and is a central contributor to the most critical strategic decisions across the business. The role defines and executes a bold vision across three primary channel buckets working to turn the commercial strategy into a true competitive advantage. This role offers significant executive visibility and a clear pathway to broader P&L leadership roles.

Where you'll be: This position must be hybrid from our Charlotte, NC HQ. Minimal travel may be expected.

Role Value Proposition

• Measurable Value Creation & Strategic Mandate: Enterprise-level impact mandate across channel mix, pricing, trade investment, and revenue quality with clearly quantified margin expansion and ROI goals.

• Ownership of the Commercial Engine: End-to-end responsibility for channel strategy, RGM, and pricing across National Accounts, Dealer & Contract, and D2C & Aftermarket, working through Commercial Directors and channel managers.

• Analytics-Powered Decision Making: Opportunity to integrate Business Analytics into the Commercial function, turning data and forecasts into decisive commercial actions.

• Innovation & Digital Enablement: Deploy AI-powered pricing engines, predictive analytics, and advanced modeling to redefine commercial practices and accelerate speed-to-market.

• Career Trajectory & Executive Visibility: Executive Leadership track role with direct visibility to regional and global leadership, and succession potential to broader P&L ownership roles.

• Culture & Leadership Impact: Lead a high-performance, multi-disciplinary commercial team (channel, pricing, analytics, RGM) and champion a mindset shift toward data-driven, value-centric decision making across the organization.

What you'll do:

Strategic Commercial Leadership & Vision

• Set the North Star for Commercial & RGM, positioning the commercial model-channels, pricing, terms, and investments-as a sustainable competitive advantage.

• Partner with Sales, Marketing, Finance, Operations, and Supply Chain to embed commercial and RGM principles into everyday decision-making.

• Champion a culture of data-driven commercial excellence, continuous improvement, and disciplined execution.

Channel Strategy & Market Execution

• Own the commercial strategy for three core channels: National Accounts, Dealer & Contract, and D2C & Aftermarket.

• Lead and coach Commercial Directors and channel managers to translate strategy into high-quality customer plans, pricing, and execution.

• Optimize channel mix, customer segmentation, and value propositions to drive profitable share growth across priority segments.

• Align channel strategies with pricing architecture, promotions, and trade terms to ensure coherent, value-centric offers in each route to market.

Revenue Growth Management & Pricing Ownership

• Lead the RGM and Pricing organization, accountable for value creation across the portfolio.

• Deliver significant margin improvement over a 3-year horizon through pricing architecture, trade spend ROI and mix optimization.

• Define and deploy robust pricing strategies, waterfall controls, and discount governance to protect margin while enabling growth.

• Standardize and scale commercial playbooks for portfolio, pricing, promotions, and customer terms aligned with RGM principles.

Business Analytics Integration

• Integrate Business Analytics capabilities into the Commercial function as they move under the VP, Commercial mandate.

• Ensure that commercial performance insights, customer analytics, pricing analytics, market intelligence, and market insights are directly linked to channel strategies, pricing decisions, and investment choices.

• Build simple, high-impact dashboards and performance reviews that help commercial leaders and the front line make better decisions, faster.

• Use analytics to identify commercial opportunities, risk hot spots, and corrective actions across channels, customers, and product lines.

Innovation & Digital Commercial Enablement

• Deploy and scale AI-powered pricing engines, predictive analytics, and advanced modeling to identify revenue opportunities and improve pricing precision.

• Lead the digital transformation of commercial practices, ensuring tools, data, and processes are scalable, user-friendly, and integrated into daily workflows.

Trade Investment & Terms Governance

• Optimize dealer incentives, rebate programs, and promotional strategies to maximize ROI and revenue quality.

• Implement disciplined governance for trade terms, rebates, and discounting, balancing growth ambitions with margin protection.

Talent Development & Team Building

• Build and mentor a best-in-class Commercial organization, including channel leaders, pricing experts, RGM specialists, and analytics talent.

• Establish clear career paths and capability-building programs aligned with multi-year growth objectives and the RGM capability journey.

• Create a strong bench of future commercial and GM leaders across the region.

Qualifications

• Bachelor's in Business, Finance, Economics, Engineering, or related field. MBA preferred.

• 10+ years in Commercial Leadership, RGM, Pricing Strategy, or Commercial Finance with a proven track record of transformational impact.

• Experience leading multi-channel commercial models (e.g., National Accounts, Dealer/Contract, D2C/Aftermarket) with P&L-relevant impact.

• Demonstrated expertise in advanced analytics, financial modeling, and digital/commercial tools.

Knowledge, Skills, & Abilities Required

• Strategic Commercial & Pricing Leadership: Deep experience in pricing architecture, trade spend ROI, channel mix, and portfolio optimization.

• Channel Strategy & Customer Management: Proven ability to set and execute strategy across multiple channels (National, Dealer & Contract, D2C & Aftermarket), aligning offers, pricing, and investments to segment needs.

• Change Leadership & Cross-Functional Influence: Demonstrated success driving cultural transformation and influencing senior stakeholders across Sales, Marketing, Finance, Supply Chain, and Operations.

• Advanced Analytics & Digital Tools: Ability to leverage AI, predictive analytics, and data modeling for pricing, trade optimization, and commercial planning.

• Data-Driven Decision Making: Skilled at structuring complex commercial problems into analytical frameworks and converting insights into clear, actionable recommendations that drive financial outcomes.

• Lifecycle Revenue & Channel Management: Expertise in optimizing pricing, promotions, customer terms, and trade investment across the full product and customer lifecycle, by channel, to maximize revenue quality and margin delivery.

• Cross-Functional Collaboration: Strong ability to build alignment and shared accountability across Sales, Marketing, Finance, Supply Chain, Business Analytics, and RGM to accelerate execution.

Benefits highlights:

• Flexible work hours/hybrid work environment.

• Discounts on our award-winning Electrolux products and services.

• Family-friendly benefits.

• Insurance policy plan and 401k.

• Extensive learning opportunities and flexible career path.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:

Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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