Operational HubSpot Lead

Work with the best! Per Mar Security, an industry leader in providing integrated security solutions, is seeking hardworking motivated people.

Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,600 team members, operating in 25 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks.

The HubSpot Operations Lead is responsible for the technical architecture, optimization, and maintenance of our HubSpot accounts. This role acts as the bridge between marketing/sales strategy and technical execution, ensuring that HubSpot is set up to maximize marketing and sales functionality. This role will help drive lead generation and customer engagement daily. The ideal candidate possesses a "systems-thinking" mindset, but has experience in the sales and marketing realm.

Key Skills

• HubSpot Power User: Technical knowledge of HubSpot's Marketing, Sales, and Service Hubs.
• Marketing Logic: Ability to convert complex marketing concepts (e.g., "The Buyer's Journey") into automated deliverable results.
• Data Driven: Understand data models to showcase the customer journey and translate that into tangible insights for stakeholders.
• Communication: Ability to work well within a team and collaborate on projects efficiently.

Functions and Responsibilities

1. HubSpot Architecture & Automation: Lead the front-end technical configuration of HubSpot. Think custom workflow automation, object mapping, lead scoring models, and multi-touch attribution.

2. External Tools Management: Set up and maintain the integration between HubSpot and Google Analytics, social media listening tools, and Call Tracking Metrics. Coordinate with our IT department on integrations that require a development background.

3. Data Hygiene & Governance: Maintain database integrity within the CRM. Develop and execute data-cleansing protocols, manage list segmentation, manage duplicates, and ensure regulatory compliance.

4. Reporting & Analytics: Build and maintain technical dashboards that track marketing ROI, conversion rates, and sales pipeline, leveraging these insights to inform strategy and facilitate data-driven decision-making across sales and marketing.

5. Technical Support & Training: Act as the lead for marketing and sales tools, troubleshooting errors and developing training documentation to onboard new users. Most notably sales users when moving over to the HubSpot CRM from Dynamics.

6. Product Roadmap: Stay current on HubSpot's product releases and recommend new features or shortcuts to improve marketing and/or sales efficiency.

7. Security & Access: Manage user permissions, security roles, and credentialing for all managed software platforms.

8. Vendor Coordination: Coordinate with vendors and business units to help make informed decisions best for marketing and sales. Whether that be our lead-generation agency or our HubSpot onboarding agency.

9. Content Recommendation: Act as the expert for sharing content via HubSpot. Being prepared to help guide and redirect ideas when needed to maximize the platform's efficiencies.

Small Team Mindset: Be prepared to assist with initiatives that take place outside of HubSpot. Work with Marketing Director, Digital Marketing Specialist, and Content & Branding Specialist to ensure full delivery of marketing strategy across platforms and stakeholders.

Education and Experience

• Experience: Associates degree (Bachelor's Degree preferred) in business, communications, or technical field with 4-6 years of experience managing a CRM/Marketing Automation platform (HubSpot preferred).
• Certifications: Have at least 1 marketing certification in HubSpot and 1 sales certification.
• Sales Experience: Preferred individual will have experience in a sales environment, whether that be an inside or outside sales rep, or working very closely with a sales team/manager.
• Bonus: If you have experience in marketing in a B2B environme
  

Bachelor's Degree preferred but not required

Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, Short Term Disability, 401K/403b Plan, Educational Assistance