Sr. Manager, Customer Data Platform (CDP) & Marketing Automation (MA), U.S. Commercial Operations (Remote-Eligible)

Job Description

General Summary:

Vertex is seeking a talented leader to join our North America Commercial Operations team to support our growing portfolio of transformational therapies. This role will be part of the Digital Customer Engagement team that will support other core marketing technology platforms and will drive the evolution and implementation of our innovative go-to-market model that focuses on a lean in-person presence supplemented by robust digital engagement. This individual will will work with marketing teams to ensure our CDP & MA platforms deliver an optimized customer experience across the patients & healthcare professionals we seek to engage. We are seeking a candidate that has a strong experience and background in marketing technology with a specific focus on scaled digital customer engagement. This candidate should have experience working in commercial business units, and have the ability to thrive in a fast-paced, innovation-driven environment.

This role is remote eligible and reports to the Director, Digital Customer Engagement in Commercial Operations.

Key Duties and Responsibilities:

• Collaborate with cross-functional teams, including marketing, sales and DTE (IT), to ensure the product aligns with business needs and technical requirements
• Develop use cases aligned to marketing team objectives and drive consensus with relevant internal stakeholders to align on feasibility and implementation plan
• Ensure maintenance of detailed product backlog, including user stories, epics, and acceptance criteria, in collaboration with the development team
• Support the definition and measurement key performance indicators (KPIs) to assess the product's success and support data-driven decisions for continuous improvement
• Provide training and support to internal teams and customers to maximize the value of the marketing automation platform
• Manage expectations and feedback acting as a bridge between stakeholders to ensure effective communication of product updates and milestones effectively
• Participate in all aspects of agile process including sprint planning and retrospective meetings to ensure efficient development cycles and prioritized features based on business and customer needs
• Provide strategic input that helps manage the relationship with the MA & CDP vendors to evaluate potential platform updates or upgrades and recommendations on their implementation.
• Ensure compliance with relevant data protection and privacy regulations in the implementation of marketing automation features (e.g., HIPAA)
• Stay informed about industry trends, emerging technologies, and best practices in CDP & MA to identify opportunities for innovation
• Foster a culture of innovation, teamwork, and customer-centricity within the product team and across the organization
• Cultivate strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing and launch readiness teams
• Role models and instills a culture of compliance focused on ethics and integrity in all we do

Education and Experience

• 5+ years of work experience working with marketing technology platforms with a specific focus on CDP and MA technology platforms
• Healthcare/biopharmaceutical experience is strongly preferred
• Experience establishing and gaining cross-functional and leadership alignment on a marketing technology product vision, roadmap and implementation plan in a matrixed organization
• Ability to effectively translate commercial business requirements into articulate functional requirements to ensure alignment on stated business objectives across teams
• Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
• Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
• Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
• Demonstrated understanding of the legal, regulatory, privacy, and compliance requirements within the life sciences industry specific to the use of marketing technology platforms
• Travel Requirements: Ability to travel 10 - 20%

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion - you're always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Remote

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com