Social Media and Communications Specialist

NaphCare has an excellent opportunity for a Social Media and Communications Specialist to join NaphCare's Marketing team at our Corporate Headquarters in Birmingham, AL

The Social Media & Communications Specialist is responsible for executing and optimizing the company's social media presence, supporting corporate communications initiatives, and contributing to public relations efforts. This role blends creativity with strategy, ensuring brand consistency while using data-driven insights to strengthen engagement, reputation, and recruiting outcomes.

The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple platforms and deadlines simultaneously. This position plays a critical role in elevating brand visibility, employee engagement, and external reputation.

Social Media Strategy & Execution

Manage and execute social media strategy across all corporate platforms
• Develop and maintain a comprehensive social media content calendar aligned with marketing and communications goals
• Create compelling, brand-aligned copy and graphics for posts
• Perform outreach for social content and support ongoing social campaigns
• Monitor social channels daily; respond and engage appropriately
• Ensure platforms remain current with company news, initiatives, and key milestones
• Identify employee highlight opportunities through internal communications, kudos submissions, and recognition programs
• Assist in paid social initiatives, including boosted posts and social advertising campaigns
• Stay current on digital trends and proactively recommend new tactics or platform opportunities
• Use analytics and performance data to optimize strategy and improve engagement

Communications & Public Relations Support

• Track, measure, and report on internal communication effectiveness
• Create and distribute media alerts daily
• Monitor corporate communications inbox
• Draft external content including blog posts, web content, and press releases
• Create supporting web graphics for blogs and press releases
• Provide PR and media support, including coordination and logistics
• Create and distribute press releases in coordination with internal teams and external stakeholders, as needed
• Coordinate and assist with strategy, content, design, and execution of The Pulse newsletter, as needed
• Other duties as assigned

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2-4 years of experience in social media management, communications, or digital marketing
• Strong copywriting and editing skills
• Experience managing multiple social media platforms (LinkedIn, Facebook, Instagram, etc.)
• Familiarity with review management platforms (Indeed, Glassdoor, Google Business)
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar)
• Experience with analytics tools and performance reporting
• Strong project management skills with ability to manage multiple deadlines
• Professional communication skills and ability to represent the brand appropriately online

Why Join NaphCare?

NaphCare is one of the largest providers of healthcare services to correctional facilities throughout the US, and we are growing. If you have never considered a career in correctional healthcare, now may be the time. In addition to competitive salaries and generous employee benefits, we strongly support career advancement within the company.

NaphCare Benefits for Full-Time Employees Include:

• Health, dental & vision insurance that starts day one!
• Prescriptions free of charge through our health plan, beginning day one
• Lowest Cost Benefits!
• Employee Assistance Program (EAP) services
• 401K and Roth with company contribution that starts day one!
• Tuition Assistance
• Referral bonuses
• Term life insurance at no cost to the employee
• Generous paid time off & paid holidays
• Free continuing education and CMEs

If you would like to speak with me to learn more about this position and NaphCare, please first apply directly to the position to initiate the application process and I'll be in touch.

Equal Opportunity Employer: disability/veteran

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