Manager - Marketing Experience

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you're looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!

The Manager - Marketing Experiences plays a critical leadership role in shaping the holistic consumer experience for our marketing calendar initiatives. Reporting to the Director - Marketing Experiences, this role ensures every initiative comes to life seamlessly across all consumer touchpoints-both on premise and off premise. This leader will collaborate with Brand Strategy, Channel Leads, and cross-functional partners to align experience goals and ensure cohesive execution. They will serve as the singular creative voice for all marketing experience work, directing external agencies and ensuring all work is brand-right, insight-driven, and strategically aligned.

Responsibilities

• Lead the development of holistic marketing experiences for calendar initiatives across all channels.
• Serve as the primary creative lead for all external agency work tied to marketing experiences.
• Collaborate with Brand and Channel Leads to translate strategy into experience briefs.
• Present experience strategies and creative concepts to leadership teams.
• Identify opportunities to enhance the consumer journey and recommend improvements.

• preferred: Bachelor's degree in marketing, advertising, communications, design, or related field
• 7-10 years in marketing, brand experience, creative strategy, or related roles
• Experience leading crosschannel integrated marketing campaign development
• Strong ability to collaborate with creative agencies and cross-functional partners
• Excellent storytelling, presentation, and communication skills
• Understanding of consumer journeys and creative production processes
• Ability to manage complex workflows and deadlines

Expected Work Location (In Office): It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs. #LI-Onsite

Wendy's was built on the premise, "Quality is our Recipe," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate's job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance.

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy's benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy's benefits, bonus, and other incentives. Wendy's retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

Education: High School Diploma/GED

Travel: 15%

Pay Range: $105,000.00 - $184,000.00 Annually