Digital Designer

Job Title: Digital Designer

Department: Marketing

Reports To: Director of Marketing

Central Power Systems & Services is a privately held company with deep roots dating back to 1954. Our mission-forging long-lasting partnerships by providing first-class customer support-guides everything we do.

Position Overview

The Digital Designer is an essential role for providing exceptional technology media design services in collaboration with marketing and digital media operations. The Digital Designer provides expertise guidance in graphic design, UI design, and digital marketing to create visually captivating content and campaigns. This role collaborates with Marketing, External Vendors, IT Leadership, other internal resources, and various technical team members throughout IT to develop brand loyalty and exceptional customer experience. This individual will possess advanced communication and technical skills along with practical experience in conceptualizing and designing compelling digital media including website content, landing pages and UI designs, emails, newsletters, social media assets, and search engine optimization.

Key Responsibilities

Gathering, Design and Implementation (30%):

• Leads the collaboration of requirement gathering and conceptualizes and designs captivating assets including website content, landing pages and UI designs, email newsletters, social media assets, and other marketing collateral.
• Leads digital design projects. Completes the successful execution of project activities on changing organizational requirements.
• Collaborates with the marketing team to bring engaging digital content strategies to life, designing targeted campaigns and flows that effectively communicate brand messaging and promotions.
• Utilizes understanding of social media platforms and trends to build visually impactful content tailored to each platform's unique audience.
• Collaborates with cross-functional teams including marketing, operations, and developers to ensure design consistency and alignment with Central Power branding.
• Performs analysis of current environment to identify deficiencies and opportunities for improvement; recommend solutions.

Process and Support (30%):

• Maintains, designs, and improves the digital presence of existing intranet and extranet websites.
• Provide clear and concise communication with Marketing and media resources.

• Tracks customer enhancement request maintaining operational SLAs.
• Assisting with upgrades: Test and maintain websites to ensure strong functionality and optimization.
• Complete Ad hoc data, forms and report request.
• Create and maintain analytical reports in Power BI and other tools to monitor business performance key metrics and programs.
• Manage an update SEO information.
• Consult with vendors and other CPSS IT personnel for digital media problem resolutions.
• Participating in Marketing meetings: Attend regular team meetings to discuss current issues, share knowledge, and improve processes.
• Perform other related duties to support the mission and critical success factors of the CPSS Technology department.

Technology Innovation: (30%):

• Seeks opportunity to automate, simplify and enhance Digital Media operations and processes.
• Maintains Digital Designer goals and objectives to increase system efficiency.
• Stays abreast of Digital Designer technology trends as well as how it pertains specifically to CPSS.
• Assists with strategy/roadmap and identifies and recommends modern technology solutions to meet business needs.

Peer Leadership (10%):

• Acts as a SMEs for key areas of expertise and drives key projects or ongoing initiatives.
• Leads meeting agendas and expectations for the Digital Designer touchpoint meetings with the Marketing team and IT leadership.
• Provides highest tier level of customer-centric support for Digital Media issues.
• Tracks customer interactions and digital media requests.
• Escalating, complex issues to senior administrators or IT leadership.
• Assist in development of objectives, standards, procedures, and guidelines for Digital Media operations.

Great Benefits

• Competitive Salary
• Health Benefits including Medical, Dental and Life insurance
• 401(k) with a company match
• Paid Time Off
• Productive Work Environment
• Opportunity for Growth

Key Competencies

• Adaptability - Maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying innovative approaches, and collaborating with others to make the change successful.
• Building Trusting Relationships - Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one's intentions.
• Collaborating - Working cooperatively with others to help a team or work group achieve its goals.

• Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that help them understand and retain the message, listening actively to others. Coaches others on team as needed.
• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
• Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
• Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
• Integrity - Earns others' trust and respect through consistent honesty and professionalism in all interactions.

Qualifications

• High School Diploma, Degree in Digital Design, related subject, or equivalent digital media design experience.
• 2+ years Prior experience in web development experience in marketing, brand, UI design with a digital focus
• Experience with SQL databases and T-SQL programming.
• Experience with UI/UX with the ability to create designs for web and mobile interfaces.
• Experience with photography, motion design, video editing, and HTML/CSS
• Ability to adhere to change management, and configuration management policy, standards, procedures, and guidelines.
• Ability to provide objective and impartial technology, platform, tooling assessments and recommendations.
• Possesses or displays the ability to learn multiple technologies and systems.
• Professional experience demonstrating the ability to establish and maintain effective working relationships with all levels of employees and contractors, and to communicate ideas effectively, both orally and in writing.
• Able to provide a strong customer-centric support approach to understanding customer needs and work to resolve issues in a timely and professional manner meeting team SLAs.

Preferred Qualifications

Experience in areas of digital design preferred: Creative Cloud All Apps (Photography, Acrobat Pro, Photoshop, Adobe Premiere Pro, Illustrator, After Effects, Adobe Express, Adobe Firefly, InDesign, Lightroom, AI Assistant for Acrobat, Audition, Animate, Adobe Substance 3D Collection, Adobe Substance 3D Texturing, Dreamweaver, InCopy, Adobe Standard, Adobe Stock), WordPress, Site Ground Hosting, Cloudflare, Google SEO, Web Services, Database Services.

WORKING SCHEDULE

This job operates Monday through Friday 8:00-5:00 PM. The position may also require limited travel.

Physical Demands/Work Environment:

This position regularly requires walking, standing, sitting, stooping, bending, kneeling and climbing stairs. This list is not meant to cover every possible scenario but simply provide an outline. Employees may be assigned other tasks as needed.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

CPS&S is a smoke-free and drug-free work environment. Employment offers are contingent upon successful completion of a background check and drug screen (including THC).

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Employment offers are contingent upon successful completion of a background check and drug screen (including THC).