Summary:
The National Account Manager is responsible for driving strategic growth, deepening customer partnerships, and delivering revenue and profitability targets across assigned accounts. Working closely with Account Specialists, the NAM leads the commercial relationship, setting account strategy, identifying growth opportunities, and aligning cross-functional teams to deliver on customer needs. This role serves as the primary external face of Almo Consumer to key customers and vendor partners, balancing long-term relationship building with short-term sales execution.
Essential Duties and Responsibilities:
- Develop and grow capabilities of Account Specialists
- Strategic Account Planning & Ownership: Own the overall sales strategy and performance of assigned accounts, setting annual targets, building account plans, and aligning internal stakeholders around growth priorities.
- Customer Relationship Development: Act as the primary relationship lead with the customer's buying, merchandising, and marketing teams. Build trust and credibility through consistent communication, strategic insights, and proactive business solutions.
- Sales Growth & Revenue Management: Deliver on annual revenue and margin goals by identifying new business opportunities, line expansion potential, and promotional levers to drive incremental sales.
- Forecasting & Pacing: Lead regular business reviews with customers and internal teams to track sales performance against goals, ensuring accuracy of forecasts and pacing toward financial targets.
- Promotional Strategy & Execution: Develop and negotiate promotional strategies in partnership with Account Specialists and marketing, ensuring alignment with customer calendars and category goals. Review ROI and post-event results to refine future planning.
- Vendor & Category Collaboration: Collaborate with product management and vendor marketing to align brand priorities, secure funding, and position key initiatives across retail partners. Provide category-level insights and advocate for assortment or pricing needs tied to account growth.
- Pricing & Profitability Management: Lead customer price negotiations, margin discussions, and funding conversations in partnership with Account Specialists and Product Management. Balance competitiveness with profitability objectives.
- Market Intelligence & Competitive Insights: Monitor market trends, competitor activity, and retailer strategies to identify opportunities or risks. Share insights with internal teams to guide product positioning and marketing activation.
- Cross-Functional Alignment: Work closely with Account Specialists to ensure flawless execution of plans, including assortment changes, promotions, content, and operations. Serve as the connector between customer goals and internal execution teams (marketing, product, content, operations).
- 5+ years of experience managing Amazon and Walmart accounts
- Strong understanding of Amazon Vendor Central and/or Seller Central and Walmart Retail Link
- Proven success driving revenue growth and managing profitability
- Experience with promotions, retail events, and retail media programs
- Excellent negotiation, presentation, and relationship-building skills
- Strong analytical and financial acumen
- Ability to manage multiple priorities in a fast-paced environment
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