Senior Specialist, Digital Marketing

What you will be doing:

The Senior Digital Marketing Specialist plays a critical role in driving integrated digital marketing strategies that support business growth, strengthen brand awareness, and generates qualified demand gen across Premier. Operating in an agile marketing environment, this individual collaborates with cross-functional marketing teams and leadership to develop and execute full-funnel digital campaigns that are data-informed, scalable, and aligned with business objectives.

This role requires a blend of strategic thinking, hands-on execution, and expertise in digital marketing channels including paid search, SEO, paid social, and account-based marketing (ABM). This role will be proficient in modern marketing technologies such as Salesforce, ABM platforms such as Demandbase, Google Analytics 4 (GA4), Google Ads, LinkedIn Campaign Manager, and SEO tools like BrightEdge, Semrush or Moz. This role should also be comfortable exploring how these tools can leverage AI in marketing as well.

Key Responsibilities

Responsibility #1- 33%

• Partner with content and creative teams to ensure digital assets are optimized for performance and aligned with brand guidelines.

• Manage and enhance Premier's digital footprint, ensuring consistency across all platforms and digital touchpoints.

Responsibility #2 - 33%

• Translate strategic objectives into actionable campaign plans, including channel mix, audience targeting, creative direction, and budget allocation in collaboration with internal stakeholders.

• Lead the development, execution, and optimization of multi-channel digital campaigns that drive awareness, engagement, and conversion for key solutions and audiences.

Responsibility #3 -34%

• Monitor and analyze campaign performance using tools like our ABM platform, GA4, Salesforce and Marketo reports, delivering insights and actionable recommendations for continuous improvement

• Serve as a digital subject matter expert, advising internal stakeholders on best practices across paid search, paid social, SEO, and account-based marketing.

• Identify new digital trends, tools, and technologies to test and scale across marketing programs.

• Advise broader team members or peers in campaign analysis as needed.

Required Qualifications

Work Experience:

Education:

Preferred Qualifications

Skills:

• Communication

• Paid Social Media

• Google Analytics

• SEO

• Web-based writing

Experience:

• Marketing within healthcare setting

Education:

• Bachelor's degree

Additional Job Requirements:

• Remain in a stationary position for prolonged periods of time

• Be adaptive and change priorities quickly; meet deadlines

• Attention to detail

• Operate computer programs and software

• Ability to communicate effectively with audiences in person and in electronic formats.

• Day-to-day contact with others (co-workers and/or the public)

• Making independent decisions

• Ability to work in a collaborative business environment in close quarters with peers and varying interruptions

Qualified full-time and part-time employees also receive access to the following benefits:

• Health, dental, vision, life and disability insurance

• 401k retirement program

• Paid time off

• Participation in Premier's employee incentive plans

• Tuition reimbursement and professional development opportunities

Premier at a glance:

• Ranked #1 on Charlotte's Healthiest Employers list for 2019, 2020, 2022, and 2023 and 21st Healthiest Employer in America (2023)

• Named one of the World's Most Ethical Companies by Ethisphere Institute for the 16th year in a row

• Modern Healthcare Best in Business Awards: Consultant - Healthcare Management (2024)

• The only company to be recognized by KLAS twice for Overall Healthcare Management Consulting

For a listing of all of our awards, please visit the Awards and Recognition section on our company website.

Employees receive:

• Perks and discounts

• Access to on-site and online exercise classes

Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply. EEO / AA / Disabled / Protected Veteran Employer.

Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief. If you need assistance in the application process, please reply to diversity_and_accommodations@premierinc.com or contact Premier Recruiting at 704.816.5200.

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