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Director of National Accounts

Lakeside Foods, Inc
vision insurance, 401(k), retirement plan
United States, Wisconsin, Manitowoc
May 17, 2026

At Lakeside Foods and our family of companies, we're committed to providing wholesome foods to enrich people's lives through food. We are a culture that pursues our vision of growth and innovation with passion, confidence, and commitment. We are strongest together - valuing collaborative contribution, transparency and new ideas to enable change and growth. We are committed to an inclusive and respectful environment that promotes a healthy work-life balance, and there's a seat at the table for you.

Lakeside Foods is seeking aDirector, National Accounts - Foodservice to develop and execute the longterm national account strategy across the Foodservice channel. Reporting to the Vice President of Foodservice Sales, this role drives profitable growth, expands customer and product portfolios, and ensures strong crossfunctional alignment to achieve corporate growth objectives. The Director serves as the executive contact for key national customers and provides strategic leadership to support sustainable competitiveness and value creation.


What You'll Get

  • Competitive compensation based on experience
  • Affordable, marketleading medical, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid vacation and personal time
  • Paid professional development opportunities
  • Executivelevel influence across Sales, Marketing, R&D, Operations, and Finance
  • Longterm growth opportunities with a stable, familyowned company


What You'll Do
Strategic Leadership & Growth

  • Develop, direct, and execute the Foodservice National Accounts strategy aligned with corporate objectives and longrange plans
  • Lead longterm growth initiatives including new customer acquisition, channel expansion, and strategic partnerships
  • Drive portfolio expansion through product commercialization, category growth, and valueadded solutions aligned to customer needs


Relationship Management & Customer Development

  • Establish and maintain seniorlevel relationships with executive and crossfunctional decision makers within key national accounts
  • Lead national account acquisition efforts, including pursuit, development, and closure of highvalue national chain accounts
  • Partner closely with Company leadership to implement and achieve sales objectives


CrossFunctional Leadership

  • Serve as the primary liaison across Sales, Operations, R&D, Marketing, Finance, Quality, and Supply Chain
  • Drive alignment of innovation pipelines, pricing strategies, customerspecific solutions, and supply capabilities
  • Partner with Marketing, Culinary, and crossfunctional teams to support gotomarket execution for national accounts


Market Insight & Industry Engagement

  • Maintain and share deep knowledge of competitive dynamics, customer segments, contracts, volume, and trade spend
  • Represent Lakeside Foods at industry events and trade shows


Financial & Business Management

  • Oversee development and execution of national account forecasts and longrange growth plans
  • Partner with Finance on sales budget development, forecast accuracy, and revenue optimization
  • Evaluate and recommend improvements to pricing strategy, trade spend, customer profitability, and contract structures


Additional Responsibilities

  • Maintain confidentiality of company information
  • Represent the company professionally and contribute to a profitable business
  • Perform other duties as assigned


What You'll Bring
Education & Experience

  • Bachelor's degree required; MBA preferred
  • 7-10+ years of national or strategic Foodservice sales experience, ideally with national chains
  • Demonstrated success in longterm strategy development, portfolio management, and crossfunctional leadership
  • Extensive relationships with key decision makers across the national account segment
  • Indepth knowledge of the U.S. Foodservice channel, including chain accounts, GPOs, distributors, redistributors, and buying groups
  • Experience in both large and small organizations preferred, balancing entrepreneurial thinking with structured processes


Skills & Abilities

  • Strong strategic planning and execution capabilities
  • Financial acumen with experience evaluating pricing, profitability, and trade spend
  • Ability to influence and lead across functions at senior levels
  • Excellent communication, negotiation, and relationshipbuilding skills
  • High level of professionalism, integrity, and accountability


Why Lakeside Foods

Founded in 1887, Lakeside Foods is a familyowned company with a long tradition of quality, integrity, and growth. We invest in leadership talent and provide the opportunity to shape strategy, drive results, and make a meaningful impact across the Foodservice channel.

Lakeside Foods and our family of companies welcomes people of all backgrounds and the varied ideas they bring to the workplace. Being an equal opportunity and affirmative action employer is part of our heritage and culture. We recruit, hire and promote employees based on qualifications and merit, without regard to race, religion, age, gender, disability, marital or veteran status. Lakeside Foods participates in E-Verify.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities


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