Growth Campaign and Content Manager - Remote

Join Our Spiro*Verse

THIS IS A REMOTE OPPORTUNITY IN THE US.

Spiro is hiring a Growth Campaign & Content Manager to join our Sales & Growth Enablement team in support of our Exhibits line of business. The Growth Campaign & Content Manager works in partnership with the Sales & Growth Enablement team, delivering best-in-class multi-channel and digital growth campaigns. This role is responsible for the GTM content strategy and creating, optimizing, and managing engaging multi-channel campaigns that drive lead generation for new business and existing clients.

Company Overview

This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.

Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro*nauts, we are born storytellers & story makers; fearless dreamers of the "what if;" and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.

Learn more about who we are here!

Responsibilities

• Campaign Strategy & Execution: Help define campaign scope, objectives, and target audience; build and deploy multi-channel campaigns (email, social, paid, web).
• Digital Strategy: Develop and implement comprehensive, multi-channel digital campaigns to drive brand growth to include paid ads, SEO, etc.
• Content Strategy: Help define the go-to market content strategy for our exhibits business, leveraging persona insights and current content best practices.
• Project Management: Coordinate with internal teams and external agencies to ensure timely execution.
• Performance Analysis: Track key performance indicators (KPIs), conduct A/B testing, and prepare reports to optimize ROI and improve future strategies.
• Budget Management: Determine and track campaign budgets, ensuring efficient allocation of resources.
• Quality Assurance: Oversee the creation of marketing assets (landing pages, emails) to ensure brand consistency.
• Social Community Management: Monitor our social channels for opportunities for conversation, reshares, and amplifying our core messages in partnership with the content team.

Qualifications

We understand the importance of transferable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!

• 3+ years of experience in events, exhibitions, marketing, or a related industry
• Bachelor's degree in Marketing, Communications, or equivalent experience
• Proven experience in a growth or marketing campaign role with focus on lead generation and content strategy.
• Hands-on experience managing and optimizing digital ads, including paid LinkedIn, Google, SEO, etc.
• Strong project management skills with the ability to manage multiple priorities simultaneously while staying focused on results for the business.
• Excellent written and verbal communication skills.
• Some experience with leveraging AI for content creation and campaign planning a plus but not required.

Attributes

• Creative and innovative thinker
• Detail-oriented and highly organized
• Collaborative and team-focused
• Adaptable and comfortable in a fast-paced environment
• Proactive problem-solver

Measure of Success

• 30 Days: Gain an understanding of Spiro's brand voice, exhibit audience, and goals and objectives for driving growth.
• 60 Days: Implementing our content and campaign strategy to drive new business
• 90 Days: Take ownership of campaign workflows, regularly analyze performance data, and proactively recommend optimizations to improve engagement and reach

Benefits

• Remote Environment
• Full Benefits Package
• 401K Vesting Immediately
• Psychological Safety
• Diversity, Inclusivity and Belonging Culture
• Employee Led Resource Groups
• Spiro*YOU Professional Development & Learning Programs
• Employee Events

Our Process

Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social medial channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.

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