Director Consumer Insights, Seasons, Tentpoles & Occasions
 The Hershey Company | |
 United States, Pennsylvania, Hershey | |
 Jul 17, 2026 | |
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Note: If you apply for a role at Hershey through our career's website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately. Director Consumer Insights, Seasons, Tentpoles & Occasions Posted Date: Jul 16, 2026 Requisition Number: 129667 Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference-locally and globally-is part of how we do business every day. Job Overview
Location: Hershey, PA *This role can be remote within the US with travel 1-2 times per month to Hershey. Hershey has a new opportunity for Director Consumer Insights, Seasons, Tentpoles & Occasions. This role serves as an enterprise-level consumer insights thought leader, translating consumer, market, and retail signals into clear growth opportunities across seasons, tentpoles, and occasions. The Director will move beyond traditional survey interpretation to anticipate where the consumer is going, identify new ways into categories, and shape consumer strategy that unlocks incremental occasions and future demand. The role requires strategic curiosity, strong commercial judgment, comfort with ambiguity, and the ability to push the business to think differently about consumers, categories, and growth spaces. Accountabilities
Minimum Education & Requirements
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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