SEO/GEO Manager-

The Aquent Studios Team is looking for a SEO/GEO Manager to join our team wtih a global beauty company!

As the Manager of SEO/GEO, you are responsible for driving the strategy and execution from traditional

Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). Your mission is to enable

"Agentic Commerce"-ensuring our brands are the preferred choice for AI agents and LLMs (Large

Language Models) through high-fidelity structured data shared across a channel-less ecosystem.

This role requires a deep background in SEO, the Digital Shelf, and D2C. You will work with high-

performing team, oversee proprietary GEO measurement tools, and act as a Content Center of

Excellence. You must be an excellent communicator capable of interacting with leadership while

managing critical vendor relationships in a fast-paced, ever-changing environment.

Key Responsibilities

1. Strategic Evolution: SEO to GEO Roadmap

*Direct the strategy to pivot LUSA brands from traditional search discovery to dominance within Generative AI engines (ChatGPT, Gemini, etc.).

*Develop the framework for "Agentic Commerce," ensuring our digital ecosystem is architected to facilitate seamless, brand-aligned conversations with LLM partners

2. Structured Data & AI Prompting Excellence

*Lead strategic projects to share high-quality structured data with LLMs, ensuring technical precision in how our product information is ingested, understood, and recommended by AI.

*Champion AI Prompting best practices within the team to test, validate, and optimize brand visibility and conversational accuracy.

3. Measurement & The GEO Accelerator Flywheel

*Own the end-to-end management and brand-level rollout of GEO measurement and the new tracking tools.

*Establish and operationalize the "GEO Accelerator Flywheel"-a continuous process of gathering data-driven insights and sharing with divisions to drive rapid content updates.

4. Leadership & Content Center of Excellence

*Manage and develop a specialized team responsible for creating best-in-class playbooks that standardize GEO optimization across all four LUSA divisions.

*Lead the community of division stakeholders, acting as a strategic facilitator to simplify complex technology shifts into actionable brand growth strategies.

5. Vendor Management & Global Collaboration

*Onboard & manage relationships with cutting-edge technology vendors to maintain LUSA's competitive advantage in AI and GEO.

*Develop strong relationships with Global counterparts to share LUSA's "SEO to GEO" journey, cascade best practices and LUSA's digital transformation roadmap.

Requirements

*Experience: 5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and D2C strategy.

*Technology Aptitude: Highly adaptable and technologically curious; must have the ability to learn, test, and master new platforms and AI tools at the speed of the market.

*Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.

*AI Proficiency: Hands-on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements.

*Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.

*Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.

*Education: Bachelor's Degree required.

*BEAUTY EXPERIENCE HIGHLY DESIRED

Technical Skills & Tools

*Digital Shelf: Proficiency Digital Shelf Analytics and equivalent PIM/DAM platforms.

*Search & AI Tools: Experience with traditional SEO tools (Conductor) as well as a deep understanding of emerging GEO measurement platforms is a significant plus.

*Technical Frameworks: Knowledge of Schema.org, JSON-LD, and Knowledge Graphs.

#LI-RM21