Digital Marketing Strategist

Digital marketing is evolving rapidly, and this newly created role offers the chance to help shape how one of the nation's leading academic health systems connects with patients, providers, and communities. As a Digital Marketing Strategist, you will play a pivotal role in driving growth through innovative campaigns, marketing technology, data-driven decision making, and continuous optimization.

Join a collaborative performance marketing team dedicated to delivering measurable results across digital channels. This is an outstanding opportunity for an experienced marketer who thrives at the intersection of strategy, technology, analytics, and creative execution while supporting meaningful healthcare initiatives that have a direct impact on patient engagement and access to care.

The Role

As a member of the Performance Marketing team, you will help drive acquisition and engagement strategies through digital campaign execution, marketing automation, reporting, and optimization efforts. This role serves as a key subject matter expert for email marketing and marketing technology platforms while partnering closely with marketing leaders, creative teams, content specialists, and external agency partners.

In this role, you will:

• Develop, execute, and optimize digital marketing campaigns across paid search, social media, email, display, video, and web channels.

• Manage and support Salesforce Marketing Cloud activities, including audience segmentation, data extensions, templates, landing pages, automation workflows, and campaign execution.

• Collaborate with marketing, content, creative, and digital teams to build integrated, multichannel campaigns.

• Implement campaign tracking and quality assurance processes utilizing UTMs, dashboards, CRM systems, and analytics tools.

• Conduct A/B testing to improve campaign effectiveness, audience engagement, and conversion performance.

• Create and maintain campaign landing pages, microsites, and digital assets using HTML and CSS.

• Analyze campaign performance through Google Analytics, CRM reporting, and vendor platforms, translating insights into actionable recommendations.

• Partner with agency vendors and internal stakeholders to ensure successful campaign delivery and optimization.

• Support broader digital initiatives including web maintenance, reporting, troubleshooting, and marketing technology enhancements.

• Manage multiple projects simultaneously while maintaining exceptional attention to detail and execution quality.

The ideal candidate combines strong analytical thinking, digital campaign expertise, marketing automation knowledge, and a passion for performance marketing. Success in this role comes from being highly organized, curious, data-driven, and energized by finding new ways to improve results.

Why UVA Health

This position offers the opportunity to contribute to a nationally recognized academic health system while helping advance digital marketing strategies that support patient care, organizational growth, and community engagement. As part of a growing performance marketing team, you will have the ability to make a visible impact while working alongside talented marketing professionals who value innovation, collaboration, and measurable outcomes.

Why candidates are excited about this opportunity:

• Newly created role supporting the continued expansion of a high-impact performance marketing team.

• Exposure to advanced digital marketing initiatives including Google Ads, paid media strategy, marketing automation, CRM implementation, Salesforce Marketing Cloud governance, and ROI measurement.

• Opportunity to work on meaningful healthcare campaigns that directly support patient acquisition and engagement.

• Collaborative environment that encourages experimentation, testing, optimization, and continuous learning.

• Hybrid work model that combines flexibility with in-person collaboration and strong team connectivity.

• Partnership opportunities with agency experts, service line marketing leaders, and cross-functional stakeholders throughout the organization.

• Access to innovative marketing technologies and evolving digital strategies that keep the team at the forefront of industry trends.

• Relocation assistance may be available for qualified candidates.

This role is ideal for marketing professionals who want to apply sophisticated performance marketing techniques while contributing to a mission-driven organization that is making a difference in the lives of patients and families every day.

Why People Love Living in Charlottesville

Charlottesville consistently ranks among the best places to live in Virginia, offering an exceptional quality of life surrounded by the beauty of the Blue Ridge Mountains. Residents enjoy a vibrant downtown, award-winning restaurants, wineries, breweries, arts and music festivals, and easy access to outdoor recreation including hiking, cycling, and scenic trails. Home to the University of Virginia, the area combines the energy of a world-class academic community with the charm of a welcoming and family-friendly city. With excellent schools, strong neighborhoods, and convenient access to Richmond, Washington, D.C., and the Shenandoah Valley, Charlottesville provides an outstanding balance of career opportunity, personal well-being, and lifestyle.