Paid Advertising Strategist

Aquent is partnering with a fast-growing, established digital marketing agency that is making a significant impact in the industry. This innovative company is dedicated to driving exceptional results for a diverse portfolio of clients, leveraging cutting-edge strategies and a deep understanding of the digital landscape. Join a team where your expertise will directly contribute to client success, shaping their growth trajectories and elevating their market presence.

This is an exceptional opportunity to step into a pivotal role, owning the strategy, execution, and performance of paid media campaigns across a dynamic client portfolio. You will be instrumental in translating business objectives into powerful digital advertising initiatives, directly influencing client growth and delivering measurable impact. This hands-on position is perfect for a performance marketing enthusiast who thrives on connecting paid media efforts to broader business goals and is equally comfortable diving deep into platforms and engaging directly with clients. You will collaborate closely with account leadership and cross-functional teams, developing robust strategies, optimizing performance, identifying new growth avenues, and transforming complex campaign data into clear, actionable recommendations.

What You'll Do

• Lead the day-to-day execution and performance management of paid advertising campaigns for assigned client accounts.
• Oversee campaign management across a variety of platforms, including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads, and Microsoft/Bing Ads.
• Build and launch comprehensive campaigns from inception to delivery, ensuring precision and timely execution.
• Continuously optimize campaigns to meet and exceed client goals and performance targets.
• Strategically manage client media budgets, providing insightful recommendations for allocation and spend.
• Monitor budget pacing and campaign performance to ensure efficiency and effectiveness.
• Conduct thorough keyword research, craft compelling ad copy, manage bids, and implement ongoing campaign optimizations.
• Proactively develop and present strategic recommendations, anticipating client needs and opportunities.
• Identify potential performance risks early and determine when strategic intervention is required.
• Create and maintain testing roadmaps to foster an ongoing experimentation strategy within campaigns.
• Analyze performance data to extract clear, actionable insights and inform future strategies.
• Prepare and deliver regular client performance updates, detailing results, trends, recommendations, and next steps.
• Collaborate with account leadership and other channel specialists to develop integrated media strategies.
• Maintain clear and consistent communication with internal teams regarding performance, deliverables, strategy, and action items.
• Stay at the forefront of evolving paid media platforms, tools, trends, and best practices.
• Leverage AI and emerging technologies to enhance workflows, analysis, and campaign performance.

Qualifications

• 2-3 years of digital marketing experience.
• At least 2-3 years of hands-on paid advertising experience.
• Strong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or similar platforms.
• Demonstrated hands-on experience with:
  
  
  
  • Campaign development
  • Campaign optimization
  • Bid optimization
  • Keyword research
  • Ad copy development
  • Testing strategy
  • Budget management
  • Performance reporting
  
  
  
  
• Strong understanding of full-funnel marketing principles.
• Proficiency with Google Analytics.
• Comfort interpreting complex data and crafting clear performance narratives.
• Exceptional written and verbal communication skills.
• Excellent organizational and project management abilities.
• Comfortable and confident presenting recommendations and results directly to clients.
• Ability to work independently and manage multiple priorities effectively.
• Proactive, curious, and adaptable to rapidly changing performance or market conditions.

Why This Opportunity Matters

This is more than just a campaign execution role; it's an opportunity to truly own your accounts, directly engage with clients, and significantly influence strategic direction. You'll gain exposure to diverse industries and advertising platforms, expanding your expertise and impact. This role offers the chance to thrive in a growing organization that values innovation, collaboration, and continuous learning, all while making a tangible difference for clients.