Lead Program Marketing Manager

Aquent is partnering with a leading organization at the forefront of transforming professional practice areas through innovative technology solutions. This company empowers professionals and businesses, recognized as a thought leader in emerging technologies and a trusted advisor with a growing global footprint. Join a team dedicated to advancing the technology ecosystem for a vital professional sector, and make a significant impact by shaping the future of technology solutions.

Are you a dynamic B2B marketing leader ready to make a profound impact? This pivotal opportunity invites you to step into a role where your strategic vision will directly influence market perception and business growth. You will be instrumental in expanding category awareness, boosting engagement, generating demand, and enabling customer success across a diverse portfolio of products, services, and technology partners, leaving a lasting mark on both partners and customers.

What You'll Do

• Help shape and execute comprehensive omni-channel marketing plans that align with strategic goals and partner commitments, collaborating closely with senior marketing leadership.
• Partner with content and campaign teams to define key performance indicators (KPIs) and develop multi-channel marketing strategies for category awareness, customer engagement, demand generation, and post-sale enablement.
• Collaborate with content and PR teams on thought leadership initiatives, recommending compelling topics and formats such as webinars, panel sessions, whitepapers, research reports, social media content, blogs, and corporate presentations.
• Analyze campaign performance data, providing insightful recommendations and implementing optimizations to enhance engagement, pipeline impact, and return on investment (ROI).
• Develop a deep understanding of specific technology sectors, serving as a valuable resource on assigned products and partners for internal teams.
• Engage with sales and professional services teams to uncover firm needs, pain points, and opportunities, translating these insights into powerful campaign strategies and messaging.
• Lead the development of messaging frameworks and positioning materials for assigned programs, working in close collaboration with technology partners.
• Stay abreast of partner technology trends and industry developments through continuous research and engagement, proactively identifying implications for marketing strategy.
• Serve as the primary marketing contact for assigned technology partner marketing teams, leading weekly calls and meticulously managing project status, action items, deliverables, and timelines.
• Develop comprehensive campaign briefs and manage marketing timelines using project management tools to orchestrate the development and promotion of assets.
• Collaborate actively with content and activation/demand generation teams to execute holistic marketing plans, providing feedback to achieve or exceed marketing goals and KPIs.
• Engage with internal and external partners and agencies, including product, sales, revenue operations, social media, and PR teams, to ensure alignment on goals, messaging, and execution.
• Review campaign assets rigorously to ensure quality and alignment with brand standards and target audience needs.
• Track program marketing budgets and evaluate marketing investment effectiveness to inform future allocation decisions.
• Manage comprehensive campaign performance reporting for internal stakeholders and partner updates.
• Prepare detailed performance data and insights for Quarterly Business Reviews, supporting the presentation of results to partners and leadership.
• Translate performance insights into actionable recommendations that inform future marketing planning, priorities, and optimization strategies.
• Measure and analyze the impact of marketing activities on pipeline performance, revenue contribution, and sales cycle trends.

What You'll Bring

• Bachelor's degree (B.A./B.S.) from a four-year college or university.
• 5-7+ years of related marketing experience, including hands-on management of integrated programs or campaigns, preferably within professional services or technology sectors.
• Expertise and proficiency in marketing automation platforms (e.g., Pardot, Hubspot), CRM solutions (e.g., Salesforce), email marketing, social media, and SEO/SEM campaigns.
• Proven ability to translate complex business objectives into strategic, measurable marketing plans.
• Strong partner management and cross-functional collaboration skills, with a demonstrated ability to drive alignment across diverse teams.
• Exceptional verbal, written, visual/presentation, and overall communication skills.
• Robust program management skills and the capacity to effectively manage multiple complex programs simultaneously.
• A creative and detail-oriented approach, coupled with the ability to meet deadlines in a fast-paced environment.
• Strong attention to detail.
• Proficiency in word processing, spreadsheet, and database software, as well as MS PowerPoint.
• Ability to travel (10-15%) of the time.

Our Culture and Values

Team members describe life here as innovative, fast-paced, and flexible. We are engaged-we get involved. We are accountable-we stand behind our work. We are collaborative-we thrive on teamwork. We are authentic-we are true to who we are. And we are innovative-we constantly look to what's next, driving forward with curiosity and a passion for progress.