Coordinator, Brand Strategy

The Marketing Coordinator II supports the work of the Brand Strategy team within University Marketing & Communications by coordinating initiatives that strengthen and protect the University of Arizona brand. This position assists with brand review, implementation of brand standards, project coordination, and development of resources that help campus marcom staff effectively represent the university. The coordinator works closely with colleagues across the institution to ensure brand standards are applied consistently while supporting projects that advance the university's strategic brand priorities. The position requires strong organizational skills, attention to detail, sound judgment, and the ability to manage multiple projects in a collaborative environment.

This position offers a hybrid work arrangement, combining on-site work with remote work flexibility.

Visa sponsorship is not available for this position.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

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Brand
Stewardship:

• Review and
  evaluate marketing and communication materials for compliance with university
  brand standards; interpret established guidelines, provide guidance to campus partners
  and escalate as needed.
• Coordinate and
  support the administration of the university's brand review process, including
  tracking submissions and maintaining documentation.
• Develop,
  maintain, and communicate institutional brand standards and guidelines to support
  consistent application of the university brand.
• Coordinate and
  collaborate with internal partners on brand management, visual identity, and
  brand implementation initiatives.

Brand Strategy:

• Coordinate
  projects that support implementation of the university's brand strategy.
  
• Prepare presentations,
  reports, meeting materials, and other supporting documents.
• Conduct
  research and analyze information related to branding, higher education
  marketing, peer institutions, and industry trends.
• Assist with
  collecting and organizing information used to evaluate brand initiatives and institutional
  marketing efforts.

Campus
Engagement:

• Advise and
  serve as a resource for university communicators and campus partners on brand
  standards, guidelines, and available resources.
• Develop and
  deliver presentations, workshops, and training sessions related to the university
  brand.
• Support and
  identify opportunities to improve campus awareness and understanding of
  institutional branding.
• Build and
  maintain positive working relationships with partners across the university.

Knowledge,
Skills, and Abilities (KSAs):

• Strong
  organizational and project coordination skills.
• Excellent
  written and verbal communication skills.
• Ability to
  manage multiple priorities while meeting deadlines.
• Strong
  attention to detail and commitment to accuracy.
• Ability to
  interpret and apply established standards and guidelines.
• Ability to work
  collaboratively with colleagues from a wide range of backgrounds and functional
  areas.
• Ability to
  exercise sound judgment and provide excellent customer service.
• Ability to work
  independently while contributing to a collaborative team environment.
• Demonstrated
  initiative, adaptability, and willingness to learn.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

• Bachelor's
  degree or equivalent advanced learning attained through professional level
  experience required.
• Three (3) years
  of relevant work experience, or equivalent combination of education and work
  experience.

• Experience working with brand standards or visual identity systems.
• Experience coordinating projects involving multiple stakeholders.
• Familiarity with higher education marketing and communications.