Product Strategist

SWM International
United States, Wisconsin, New Berlin
Nov 16, 2024
Description Mativ is a global leader in specialty materials headquartered in Alpharetta, Georgia. The Company offers a wide range of critical components and engineered solutions to solve our customers' most complex challenges. With over 7,500 employees worldwide, we manufacture on four continents and generate sales in more than 100 countries. We offer a wide range of premium applications across diversified and growing end markets, from filtration to healthcare to sustainable packaging. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers' products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain, and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible. Job Description: The Product Specialist will manage Mativ's product marketing and market development activities and efforts for assigned product lines including the implementation of new products, supporting existing market offerings and support sales and marketing communication, vendor relations, data collection, and analysis in the New Berlin location. Responsibilities: Develop and implement dynamic market strategies targeting specific competitors, specific accounts, or specific suppliers. Drive new product/market development planning of targeted products. Develop marketing plans and strategies, as directed, to support overall corporate objectives. Develop a team marketing approach with key suppliers to maximize the utilization of their resources and facilitate communication on pricing, new product, and sales programs. Determine resource requirements (personnel, capital) for individual projects. Determine price positioning within given products and/or segments. Act as a liaison to all departments to promote new product/market development and resolve conflicts that may impede progress. Participate in the development and implementation of an external communications plan to promote Mativ's ability to develop new products and participate in new markets. Participate directly in trade show activities as needed to assist the team and develop a plan to promote their product lines. Assist with marketing communications such as website content, social media, SEO & PPC. Develop relationships and new product/market opportunities; negotiate contracts and confidentiality agreements, as needed. Develop the technical expertise to be able to evaluate new emerging markets and technology changes to determine potential opportunities for Mativ. Call on customers with Field Sales Representatives to assist in sales penetration, provide technical assistance and present new products and obtain market information. Negotiate sales agreements and contracts with customers in cooperation with the sales team to ensure overall success of their line and business unit objectives. Obtain information on competition, competitive products, processes, etc.; communicate intel to sales and management as needed regarding competition and market intelligence; obtain pricing, product offering information as well as promotional plans. Company liaison for vendor partners for business unit negotiations, special contracts, and pricing. Reporting of product line sales on a monthly/quarterly basis with analytical or situational intel or commentary as needed. Evaluate new ideas to determine if they should be implemented prior to strategy development. Advocate for their assigned product lines internally and externally to drive education and growth. Additional duties as assigned. Education/Certifications/Experience: Bachelor's degree required Minimum of 5 years of experience in a similar role preferred Skills We Require: Computer skills: Microsoft Excel, Microsoft Word, Adobe Creative Suite preferred. Ability to learn new computer systems and technology. Self-starter/self-motivated individual with ability to see what needs to be done and take action, as needed. Business presentation skills Ability to perform quantitative analysis and projections Timely completion of complex tasks under minimal supervision Ability to write effectively and adaptably for internal and external communication Understanding of branding concepts and ability to implement creative ideas inside branding requirements *Note:* The above statements are intended to describe the general nature and level of work being performed by the incumbent. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.