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AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks.
The RoleWe are seeking a high energy technical professional to work in the product marketing position focused on our Digital Grid Management suite. This suite provides real-time control & optimization of complex energy & utility networks, with key capabilities in the areas of generation, transmission, and advanced distribution and microgrids.
The Sr. Product Marketing Manager is a global position that has primary responsibility for the messaging, positioning and sales enablement for our Digital Grid Management business and collaborates closely with customers as well as globally distributed cross-functional teams in Sales, Product Management, and Field Marketing to achieve business success as measured by growth in usage, revenue, and market share.
Your Impact
- Responsible for collaborating to develop and execute the strategy and tactics to penetrate key market segments of power & utilities such as electric, water, gas etc.
- Ability to clearly demonstrate and articulate the value of AspenTech's solutions to a wide variety of business stakeholders.
- Develop value-based positioning and messaging that differentiates your products in the market.
- Identify Best Practices through research and case studies from customers.
- Develop and deliver sales and marketing materials and drive sales enablement within your area of responsibility.
- Translate technical terminology into comprehensible messaging to ensure successful marketing campaigns with compelling content.
- Development of conference content and identification of customer papers for AspenTech's Global Conferences and customer-facing marketingevents.
- Createcontent to drive solution awareness including product collateral, whitepapers, web, video, and social content.
- Work collaboratively with Industry Business Unit to ensure solution area messaging is representative of relevant industry dynamics.
- Coordinate the development and execution of go-to-market strategies for new product and new feature launches.
What You'll Need
- Bachelor's Degree in technical discipline required, preferably Information Technology, Electrical Engineering; MBA a plus.
- 5 - 10 years' experience of demonstrated success in power, utilities or related process industry segments.
- Successful history in product marketing, including experience with worldwide marketing campaigns.
- Experience with software solutions for utilities, energy, or power grid management is desired.
- Self-directed, highly motivated, detail-oriented, charismatic, personable.
- Excellent presentation, communication and analytical skills.
- Demonstrated ability to understand and convey complex information in a clear and concise manner.
- Ability and willingness to travel at least 15% (including internationally).
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Aspen Technology, Inc.
Nov 08, 2024